Craig Willmott
Virginia
Overview
Craig Willmott is a seasoned Fractional Head of ABM based in Virginia, specializing in driving growth through strategic account-based marketing initiatives. With a strong background as a Fractional Operations Lead, he excels at optimizing processes and implementing scalable ABM strategies for diverse organizations.
About
As a Fractional Head of ABM, Craig Willmott brings a robust blend of strategic vision and operational excellence to his clients. His approach centers on developing and executing tailored Account-Based Marketing strategies designed to target key accounts, accelerate sales cycles, and foster strong client relationships. Drawing from his experience as a Fractional Operations Lead, he ensures that ABM programs are not only strategically sound but also operationally efficient and measurable. Craig provides businesses with senior-level ABM leadership without the overhead of a full-time hire. He is adept at working with various companies, translating complex marketing objectives into actionable plans and driving tangible results. His background with organizations like NEEW Ventures + Circularity Hub and K’UP Strategic Consulting further highlights his capacity to navigate diverse business landscapes and deliver impactful strategic guidance, empowering organizations to build high-performing ABM functions that contribute directly to revenue growth and market penetration.