Craig Roth
New York, New York
Overview
Fractional Chief Revenue Officer and Vice President of Sales partnering with B2B companies to build predictable, scalable revenue engines through disciplined go‐to‐market strategy and hands‐on sales leadership. With 25+ years of experience across SaaS, media, healthcare, and professional services, I have led revenue organizations through growth, transformation, and turnaround scenarios—scaling portfolios beyond $120M, driving double‐digit CAGR, and consistently expanding EBITDA. My work spans revenue strategy, sales execution, pipeline management, forecasting discipline, and team development
About
Fractional Chief Revenue Officer and Vice President of Sales partnering with B2B companies to build predictable, scalable revenue engines through disciplined go‐to‐market strategy and hands‐on sales leadership. With 25+ years of experience across SaaS, media, healthcare, and professional services, I have led revenue organizations through growth, transformation, and turnaround scenarios—scaling portfolios beyond $120M, driving double‐digit CAGR, and consistently expanding EBITDA. My work spans revenue strategy, sales execution, pipeline management, forecasting discipline, and team development. I am deeply hands‐on—working directly with CEOs, boards, and senior leaders to align GTM strategy, install repeatable processes, and elevate performance across the organization. Today, I support founder‐led and PE‐backed SMBs ($5M–$50M) that need senior revenue leadership without the cost, risk, or ramp time of a full‐time CRO.