Colleen Lonsberry
Pennsylvania
Overview
I don't just build brands—I transform businesses. With over 20 years of experience navigating global organizations and fast-growing technology companies, I've consistently blended strategic vision and creative execution to deliver transformative results. My career is defined by driving growth, increasing profitability, and revitalizing legacy brands across diverse industries. At Billtrust, I spearheaded the strategic pivot from traditional paper invoicing to electronic solutions, significantly boosting profit margins from 42% to 71% over five years, and growing revenues from $40M to $100M. Th
About
I don't just build brands—I transform businesses. With over 20 years of experience navigating global organizations and fast-growing technology companies, I've consistently blended strategic vision and creative execution to deliver transformative results. My career is defined by driving growth, increasing profitability, and revitalizing legacy brands across diverse industries. At Billtrust, I spearheaded the strategic pivot from traditional paper invoicing to electronic solutions, significantly boosting profit margins from 42% to 71% over five years, and growing revenues from $40M to $100M. This transformation not only positioned the company as a digital leader but also set the stage for a successful IPO. My data-driven approach also drove remarkable growth for a marketing automation company. By deeply analyzing customer data, clarifying sales funnels, and refining lead definitions, we achieved 5X growth in just two years. In another role, I revitalized a legacy product line with targeted marketing initiatives, exceeding revenue goals by 26% and reenergizing internal enthusiasm. Internationally, I've successfully launched multilingual digital platforms and expanded market presence across EMEA and APAC, navigating cultural nuances and complex regulatory environments like GDPR. By building authentic global relationships, I’ve consistently driven meaningful international growth. I thrive under rapidly changing conditions. In response to the 2020 shift toward mail-in voting, I quickly repositioned a specialized product at the forefront of the national conversation, significantly enhancing market visibility within months. My innovative rebranding at Aramark Higher Education transformed perceptions—from a conventional dining service provider to a strategic partner closely aligned with university missions—resulting in Aramark securing its largest-ever higher education contract to date valued at $32M annually. Throughout my career, I've bridged technical complexity with emotional resonance. My collaborative contribution to innovative product designs earned recognition through patent US D1018617, highlighting my unique ability to translate technical value into compelling market appeal. Ultimately, I am more than a marketer—I am a strategic catalyst for sustainable growth, innovation, and market leadership, driven by bold vision, proven expertise, and relentless execution.