Colleen Krieger
Los Angeles, California
Overview
At some point in your company’s growth, tactical, ad hoc marketing won't take your business to the next level. Word of mouth and referrals will no longer be enough. You'll need a powerful story that reaches the right people in the right channels at the right time. As a fractional or outsourced CMO, I turn marketing into a growth lever for your scaling business through stronger storytelling, strategy and structure. I’m a leader-operator. I build and implement your strategic foundation in our first 90 days. I plug into your executive team and lead your internal marketers, agencies, and freelanc
About
At some point in your company’s growth, tactical, ad hoc marketing won't take your business to the next level. Word of mouth and referrals will no longer be enough. You'll need a powerful story that reaches the right people in the right channels at the right time. As a fractional or outsourced CMO, I turn marketing into a growth lever for your scaling business through stronger storytelling, strategy and structure. I’m a leader-operator. I build and implement your strategic foundation in our first 90 days. I plug into your executive team and lead your internal marketers, agencies, and freelancers. I stay close enough to the hands-on-keyboard work that we can pivot quickly and find tactics that work for your business. Over the past 15+ years, I’ve built strategies and teams from the ground up in marketing leadership roles at Capital One, BNY Mellon and Edelman. "We've had the pleasure of working with Colleen as our fractional Chief Marketing Officer, and the results have been nothing short of outstanding. It's hard to imagine a time when Colleen wasn't a part of our team! Colleen initially assisted with creating a comprehensive marketing plan tailored to our unique needs and conducted a thorough messaging audit that reshaped how we communicate our mission. The insights and hands-on support she provided were pivotal in streamlining our marketing operations. We rely heavily on Colleen to help guide our marketing strategy, ensure our marketing machine is running smoothly, and coordinate across multiple channels to achieve our goals. We highly recommend Colleen to any organization looking for expert leadership and a transformative marketing experience." - Ryan F., Raffa Investment Advisers Ready to grow? If you want to stop guessing about marketing and feel confident that you have the people, process and plan in place to drive results, let's talk. More about me: I’m also the owner and landscape/travel photographer behind The Light Chase, and my latest work can be found at www.thelightchase.com or @thelightchase on Instagram. I graduated cum laude with a B.S. in Communications from Cornell University and have an M.B.A from Cornell’s S.C. Johnson Graduate School of Management. At Cornell Johnson, I was a member of the first-place team in the 2017 Shark Tank innovation and entrepreneurship pitch competition. Outside of work, I’m happiest when I’m physically active and getting outside by golfing, hiking, road tripping and picking up new board sports.