Claude Walton
Santa Monica, California
Overview
As a product marketer with a proven track record, I am adept at developing and launching disruptive products in transformational and high-growth environments. I have directed digital consumer and business inbound marketing, product management, go-to-market planning, sales enablement, business development, and brand positioning. I excel at guiding strategic execution through critical launch stages from ideation to go-to-market execution in large B2B and B2C organizations, as well as early-stage startups. I successfully launch global products to drive market expansion, profits and enhance long
About
As a product marketer with a proven track record, I am adept at developing and launching disruptive products in transformational and high-growth environments. I have directed digital consumer and business inbound marketing, product management, go-to-market planning, sales enablement, business development, and brand positioning. I excel at guiding strategic execution through critical launch stages from ideation to go-to-market execution in large B2B and B2C organizations, as well as early-stage startups. I successfully launch global products to drive market expansion, profits and enhance long-term business growth. Highly skilled at: —Strategic Vision & GTM Execution via a Repeatable GTM Operating System (OS) —GTM, Marketing & Sales Transformation —Cross-Functional Team Leadership —Market / UX Research / NPS At SDL, I scaled the global Product Marketing team, managing a portfolio of eight market-leading products, and developed and launched SDL Language Cloud. At Language Weaver, I led go-to-market product marketing activities for “BeGlobal”—the first-ever real-time Cloud/SaaS translation platform. I have experience in product marketing and brand management for companies like Yahoo, Intuit, Evian, and Procter & Gamble. More specifically: Strategy and Go-to-Market Assessment, Planning and Execution: GTM Motions - Inbound, Outbound, Product, Partner, Event, Community, Product Marketing: Market Sizing, Segmentation, Competitive Analysis, Value proposition/messaging/personas/paring by the target market. Product Strategy: Apply the Lean Startup framework, product-market fit validation plan, and product roadmap. Marketing Strategy (B2B/B2C): CPA driven Digital marketing plan & growth hacking - Paid media (PPC, Social & Google paid ads, Retargeting), - Shared media (Influencer program, Organic Social), - Owned media: (eCommerce website, SEO, lead gen & nurturing emails, organic social, content marketing, conversion funnel optimization). Marketing Operations: marketing automation & collaboration/operations stack deployment, end-to-end project planning; Sales: training and CRO Funding Strategy: funding pitch deck & financial model; Partner Network: For any needed additional execution