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Claire Umeda

Fractional CMO

San Jose, California

Overview

A data-driven marketing leader with over 20 years of experience scaling early to mid-stage startups. I bring a unique blend of full-stack expertise, an entrepreneurial spirit, a passion for building teams, and a genuine love for technology. I focus on product marketing fit, ICP, and persona-based storytelling to fuel marketing and communications campaigns that drive tangible results. ➣ Led Marketing Strategy and Execution in two successful exits: Okera (acquired by Databricks) and APi.AI (acquired by Google). ➣ As a full-stack marketing leader, I'm an effective player-coach. I'm able to sc

About

A data-driven marketing leader with over 20 years of experience scaling early to mid-stage startups. I bring a unique blend of full-stack expertise, an entrepreneurial spirit, a passion for building teams, and a genuine love for technology. I focus on product marketing fit, ICP, and persona-based storytelling to fuel marketing and communications campaigns that drive tangible results. ➣ Led Marketing Strategy and Execution in two successful exits: Okera (acquired by Databricks) and APi.AI (acquired by Google). ➣ As a full-stack marketing leader, I'm an effective player-coach. I'm able to scale marketing, filling in the gaps as needed. I aim to replace myself with high-performance individuals who outperform in each function. ➣ Lead with collaboration, creativity, authenticity, and transparency. Brand Marketing | Storytelling | Product Marketing | Developer Marketing | SaaS | Corporate/PR | Viral and Grassroots Marketing | Demand Gen | SEO/SEM | Team Development

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Location

San Jose, California

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