Cindy Hale
Boston, Massachusetts
Overview
As a strategic marketing consultant / Fractional CMO, I partner closely with CEOs and executive teams of healthcare/care-centric brands to drive higher growth and brand performance, increase leads and revenue, launch new offerings, elevate value messaging, reorient the customer experience, and re-focus the brand on its core value and mission. I leverage experience working with hundreds of brands as a former CEO, Chief Growth Officer, Ad Agency President, Head of Healthcare Marketing, and CMO, to help each organization I work with become best in its peer category. When I work with any organiz
About
As a strategic marketing consultant / Fractional CMO, I partner closely with CEOs and executive teams of healthcare/care-centric brands to drive higher growth and brand performance, increase leads and revenue, launch new offerings, elevate value messaging, reorient the customer experience, and re-focus the brand on its core value and mission. I leverage experience working with hundreds of brands as a former CEO, Chief Growth Officer, Ad Agency President, Head of Healthcare Marketing, and CMO, to help each organization I work with become best in its peer category. When I work with any organization, I partner closely with the executive team and any existing marketing teams or agencies to help them assess and improve both what’s currently underperforming and uncover what could be built to drive better efficiency and growth. I focus on brand positioning, customer lifetime value (LTV), customer acquisition cost (CAC), lead generation, customer retention, launch strategy, performance marketing, and brand voice to weave together custom strategic marketing plans and tactics that will carry a brand into the future. It’s important to me that any existing in-house marketing team gets supported by fresh strategic planning that cascades into clear, winning, replicable playbooks for ongoing marketing success. In partnership with visionary executive teams, I drive results. I build high-impact brands. I turn potential into profit. I’d love to discuss how you would like to drive more growth for your organization. Feel free to message me or reach out directly at cindy@performancerx.co. Expertise: Growth & Revenue Acceleration – Driving market leadership through strategic expansion AI integration to accelerate revenue and efficiency transformation Brand & Digital Transformation – Rebranding, repositioning, and revitalizing tired brands Customer Experience & Operational Excellence – Aligning marketing, sales, and operations for seamless success AI & Digital Performance Marketing – Leveraging the latest technologies for smarter, faster results Senior Living, Healthcare, Oncology, Mental Health, Functional & Integrative Medicine, Caregiving – Deep expertise in specialized markets