Christine (Christy) Poulos
San Ramon, California
Overview
Go-to-market strategist and marketing leader for growth-stage SaaS and PE-backed companies at an inflection point. You’ve built the product. You’ve got traction. Now you need a GTM system that scales. That’s where I come in. I help B2B companies transform fragmented marketing into revenue-generating, cross-functional GTM engines—without the bloat, the buzzwords, or the slow ramp-up. And here’s the truth: I love this work. There’s magic in finding the right words, the right message, and the right moment to actually connect with your audience. Whether it’s the company’s flagship product or t
About
Go-to-market strategist and marketing leader for growth-stage SaaS and PE-backed companies at an inflection point. You’ve built the product. You’ve got traction. Now you need a GTM system that scales. That’s where I come in. I help B2B companies transform fragmented marketing into revenue-generating, cross-functional GTM engines—without the bloat, the buzzwords, or the slow ramp-up. And here’s the truth: I love this work. There’s magic in finding the right words, the right message, and the right moment to actually connect with your audience. Whether it’s the company’s flagship product or the most overlooked underdog, I thrive on figuring out how to bring the story to life—and get results. What I Deliver: Strategic GTM frameworks that turn vision into execution Pipeline growth tied to accountable marketing efforts Messaging that’s clear, compelling, and repeatable Alignment across product, sales, marketing, and customer success Infrastructure that scales—and teams people want to be part of Why Me: I’ve led GTM for Salesforce Service Cloud ($8B+ revenue impact), scaled Marketing Cloud from $350M to $1B+, and drove $120M+ in incremental revenue at Allergan Data Labs. I have worked in enterprise companies and emerging startups. I build high-performance teams, coach future leaders, and bring a little creativity to everything I touch. Whether fractional or full-time, I bring the same energy: clarity, strategy, execution—and a little bit of marketing magic. Best fit for companies that are: - Moving from PLG to SLG or entering new markets - Preparing for funding, acquisition, or strategic scale - Watching spend rise without results - Ready for experienced marketing leadership that drives real growth If your GTM strategy or your marketing team needs a rebuild—or if you’re hiring for a senior marketing role that can deliver—let’s talk. www.onstridemarketing.com