Christine Castro
Massachusetts
Overview
I build growth engines for cybersecurity and SaaS startups. For the entirety of my career woking with early-stage and pre-IPO environments, I’ve scaled marketing functions, tripled ARR, doubled inbound pipeline, and built high-performing teams across the US, EMEA, and APAC. My expertise spans GTM strategy, product marketing, demand generation, brand positioning, analyst relations, and marketing operations, always with a sharp focus on ROI. Whether launching a new product, repositioning in a competitive market, or building a pipeline from zero, I know how to connect the right message to the ri
About
I build growth engines for cybersecurity and SaaS startups. For the entirety of my career woking with early-stage and pre-IPO environments, I’ve scaled marketing functions, tripled ARR, doubled inbound pipeline, and built high-performing teams across the US, EMEA, and APAC. My expertise spans GTM strategy, product marketing, demand generation, brand positioning, analyst relations, and marketing operations, always with a sharp focus on ROI. Whether launching a new product, repositioning in a competitive market, or building a pipeline from zero, I know how to connect the right message to the right buyer, at the right time, to drive revenue. If you’re looking to take your cybersecurity company to the next stage of growth, let’s connect. LEADERSHIP HIGHLIGHTS • 27x Marketing-sourced revenue in two years for a Series B, VC-backed cybersecurity firm. • Spearheaded strategies for an emerging growth company, which led to a more than 100% increase in SQLs passed to sales within six months. • Drove a minimum 6x return on marketing spend on every lead gen initiative launched in a single fiscal year. • Built and led global and distributed marketing teams, across US HQs, satellites, remote, EMEA, and APAC. DOMAIN EXPERTISE & PROFESSIONAL SKILLS Domain expertise in cybersecurity, PLG, SaaS, and cloud-based technologies, with additional focus on IAM, SASE, ZTNA, CASB, DLP & EDR • Global Strategic Planning • Go-To-Market Strategy • Large Scale Event Strategy & Execution • Marketing Operations, Analytics, & Attribution • Demand Generation • Advisory Board Contribution & Insights • Brand Activation & Positioning • Financial Forecasting & Reporting • Budget Modeling for High Growth • Marketing Automation • Product & Content Marketing • Start-up & Product Launch • Building, Scaling, & Unifying Marketing Teams