Christine Alfano
Tampa, Florida
Overview
I am a B2B marketing leader with deep experience across healthcare and cybersecurity, focused on building full-funnel programs that drive measurable business outcomes, not just activity. My work consistently ties marketing to revenue. I have built and scaled demand engines generating $30M+ in pipeline, reduced CPL by up to 35%, increased lead-to-SQL conversion rates by double digits, and supported multi-million-dollar ARR growth through tightly aligned Sales and Marketing execution. What sets me apart is the ability to blend performance marketing with strong storytelling. I build campaigns t
About
I am a B2B marketing leader with deep experience across healthcare and cybersecurity, focused on building full-funnel programs that drive measurable business outcomes, not just activity. My work consistently ties marketing to revenue. I have built and scaled demand engines generating $30M+ in pipeline, reduced CPL by up to 35%, increased lead-to-SQL conversion rates by double digits, and supported multi-million-dollar ARR growth through tightly aligned Sales and Marketing execution. What sets me apart is the ability to blend performance marketing with strong storytelling. I build campaigns that convert and brands that last. I have launched new products, repositioned companies in crowded markets, and built marketing systems that improve accountability, forecasting, and ROI visibility. I am equally comfortable refining a value proposition as I am building the pipeline dashboard that proves it works. I have led marketing across startups and mature organizations, often in complex, regulated industries where clear messaging, buyer trust, and cross-functional alignment are non-negotiable. I work shoulder-to-shoulder with Sales, Product, and Customer teams because marketing only wins when the business wins. My leadership style is practical, direct, and results-driven. I have built teams from the ground up, restructured underperforming functions, and helped companies move from reactive marketing to revenue-aligned growth. I do not just delegate. I roll up my sleeves, fix what is broken, and scale what works.