Christina Motley
Raleigh, North Carolina
Overview
I am a Fractional Chief Marketing Officer (CMO) who brings in-depth knowledge and history of conceiving and executing creative marketing strategies, crafted upon the foundations of comprehensive market research, industry best practices, business intelligence and data-driven analytics. My footprint spans from start-ups to Fortune 500 enterprise in diverse environments and industries, including technology, healthcare and higher education. The fruits of my labor are tangible, quantifiable and scalable. My business philosophy harmonizes marketing and communications endeavors with overarching busi
About
I am a Fractional Chief Marketing Officer (CMO) who brings in-depth knowledge and history of conceiving and executing creative marketing strategies, crafted upon the foundations of comprehensive market research, industry best practices, business intelligence and data-driven analytics. My footprint spans from start-ups to Fortune 500 enterprise in diverse environments and industries, including technology, healthcare and higher education. The fruits of my labor are tangible, quantifiable and scalable. My business philosophy harmonizes marketing and communications endeavors with overarching business strategies. I excel in the holistic orchestration and implementation of integrated marketing, communication and public relations. Establishing and working with teams, mentoring interns, motivating direct reports, encouraging collaboration between cross-functional teams and mobilizing volunteer efforts are among my multifaceted leadership skills. I am responsible for mission-critical tasks such as in-depth market research, marketing strategy, establishing and measuring KPIs, go-to-market masterminding, precise target marketing, impactful branding, compelling content development, robust demand generation, product marketing and sales enablement across ominchannels and platforms, including online, offline, traditional and digital channels and platforms. In today's global, competitive marketplace, the conventional full-time CMO hire may not be the best solution or right fit for your company. By engaging a Fractional CMO, you receive the benefit of an alternative and advantageous cost-effective solution, affording your businesses a seasoned marketer with the competencies you require, coupled with budget efficiencies. Aside from the obvious reason, I relish the role of sharing wisdom, insights and expertise. My purpose is clear—to elevate, educate and empower people and businesses.