Christiana Yebra
Dallas, Texas
Overview
Christiana Yebra is an experienced marketing executive with a dynamic background across healthcare, technology, social networks, AI, sports media, and sports betting. She currently offers fractional CMO and marketing support to companies globally. Most recently, she served as Chief Marketing Officer at nVenue, a predictive analytics and micro-betting platform for live sports. In this role, she led brand design, PR strategy, partnership development, league relationships, and supported high-impact opportunities with Apple, NASCAR, MLB Network, and the NBA. Her expertise spans a wide range of
About
Christiana Yebra is an experienced marketing executive with a dynamic background across healthcare, technology, social networks, AI, sports media, and sports betting. She currently offers fractional CMO and marketing support to companies globally. Most recently, she served as Chief Marketing Officer at nVenue, a predictive analytics and micro-betting platform for live sports. In this role, she led brand design, PR strategy, partnership development, league relationships, and supported high-impact opportunities with Apple, NASCAR, MLB Network, and the NBA. Her expertise spans a wide range of marketing disciplines, including digital marketing, large-scale live event production, public relations, organic and earned media, video production, brand design and positioning, social media strategy, product marketing, go-to-market planning, and the development of executive visibility and thought leadership platforms. She’s also experienced in data-driven growth strategy, partnership development, and leading cross-functional teams. Christiana was recently named one of the 500 most influential business leaders in North Texas by D Magazine. Previously, she served as CEO of Vouch, a social matchmaking and dating app. Collaborating with celebrity co-founders, she led the relaunch, secured major partnerships, generating millions of impressions for the brand. In healthcare, Christiana has worked in emergency medicine, bariatrics, and GI. At ReShape, she directed sales across the Southern U.S., managing 50+ B2B accounts while driving consumer growth for a new healthcare technology. She consistently led the company in sales, exceeded quotas at 110% and led customer acquisition strategies targeting both business clients and patients. She worked closely with the corporate leadership team on product launches and brand alignment. After earning a biology degree from the University of North Texas, Christiana helped launch and sell Texas' first on-demand urgent care app, which was acquired by Children’s Health in 2015. She’s been recognized by Forbes, Hispanic Executive, Red Bull, SXSW, and ABC as a thought leader in business, technology, and sports. She’s moderated panels and partnered with brands like the Dallas Mavericks, ESPN, Nike, LVMH, the NFL, MLB and others. She’s active in the motorsports and racing world actively supporting fan engagement and content for Formula 1, NASCAR, F1 Academy and IndyCar. Christiana is deeply passionate about empowering the next generation of leaders, especially young girls pursuing careers in STEM. cy@currencydallas.com