Christian Riley
Portland, Oregon
Overview
I’ve spent my career building marketing engines that actually drive growth — not just campaigns that look good on paper. Over the past 20+ years, I’ve worked inside global brands, scaled DTC businesses, and helped multi-market companies accelerate revenue through disciplined demand generation, strong digital product thinking, and clear P&L ownership. I enjoy the challenge of aligning brand, performance, analytics, and operations into one system that compounds over time. I’m at my best when I can own the full funnel — from top-of-funnel acquisition to conversion, retention, and long-term c
About
I’ve spent my career building marketing engines that actually drive growth — not just campaigns that look good on paper. Over the past 20+ years, I’ve worked inside global brands, scaled DTC businesses, and helped multi-market companies accelerate revenue through disciplined demand generation, strong digital product thinking, and clear P&L ownership. I enjoy the challenge of aligning brand, performance, analytics, and operations into one system that compounds over time. I’m at my best when I can own the full funnel — from top-of-funnel acquisition to conversion, retention, and long-term customer value. I’ve scaled marketing budgets, improved CAC/LTV efficiency, built attribution infrastructure, and led teams through periods of significant growth. I care about building teams, not just strategies. I believe in experimentation, accountability, and moving with speed — but also in protecting what makes a brand special as it scales. If there’s a common thread in my work, it’s this: build the right systems, align the right people, and growth becomes repeatable. Always learning. Always building. Expertise: Digital Strategy ● Growth and Performance Marketing ● Strategic Planning ● eCommerce ● Analytics and Testing ● Customer Analytics ● Social and Search Insights ● Lead Gen Funnel Strategy ● Paid Media ● Influencer Marketing ● User Experience ● CRM and Loyalty ● Email Marketing ● Budgeting and Forecasting ● SEO ● Content Strategy ● Branding Platforms & Tools: Google Ads ● Facebook Ads ● Pinterest Ads ● TikTok Ads ● Snapchat Ads ● Linked In Ads ● Reddit Ads ● Amazon Seller Central ● Shopify ● Salesforce ● Google Analytics ● Google Data Studio ● Custora ● SEM Rush ● Hubspot ● Motion ● Klaviyo ● Triple Whale ● Impact Radius ● Notion ● Magento ● Because ● Looker ● Magento