Chris Yates
Fort Worth, Texas
Overview
I am a revenue-focused marketing executive who builds enterprise growth engines and drives measurable value creation. I have led full-scale commercial transformations across manufacturing, B2B technology, AI consulting, and direct-to-consumer sectors. As Executive Marketing Director for a 17-facility U.S. manufacturer (800+ employees), I rebuilt the marketing organization from the ground up, aligned it with a 40-person sales team, and helped scale the company from near bankruptcy to $200M and #2 nationally within two years. Results included: • 5,000% marketing-attributable revenue growth • 1
About
I am a revenue-focused marketing executive who builds enterprise growth engines and drives measurable value creation. I have led full-scale commercial transformations across manufacturing, B2B technology, AI consulting, and direct-to-consumer sectors. As Executive Marketing Director for a 17-facility U.S. manufacturer (800+ employees), I rebuilt the marketing organization from the ground up, aligned it with a 40-person sales team, and helped scale the company from near bankruptcy to $200M and #2 nationally within two years. Results included: • 5,000% marketing-attributable revenue growth • 1,000%+ inbound lead expansion • 908% market penetration growth I operate at the intersection of strategy and execution — designing go-to-market architecture, implementing revenue governance systems, modernizing marketing technology, and establishing performance accountability that supports predictable growth and long-term enterprise value. More recently, I have served as Fractional CMO for AI and DTC organizations, leading commercialization strategy, service packaging, pricing models, and pipeline development to accelerate adoption and improve sales velocity. Core competencies include: • Enterprise GTM Strategy • Revenue Architecture & Forecasting • Sales & Marketing Integration • Turnaround & Profitability Transformation • Board-Level Reporting & KPI Governance • Technology & Martech Modernization I partner closely with CEOs, Boards, and executive teams to align marketing strategy with revenue performance, operational discipline, and scalable growth.