Chris Newton
Saratoga, California
Overview
Early stage companies survive (or don't) based on their growth. But every company's growth roadblock is a bit different. Constraints must be diagnosed and addressed. That's what I do for B2B SaaS companies. It usually starts with a frustrated CEO or CMO that sees low conversion rates, confused prospects, long sales cycles, or misaligned sales and marketing programs. Or all of the above. After years leading go-to-market teams at early and growth stage companies, I can come in to help with critical growth drivers such as: -- Positioning - starting with jobs-to-be-done customer interviews,
About
Early stage companies survive (or don't) based on their growth. But every company's growth roadblock is a bit different. Constraints must be diagnosed and addressed. That's what I do for B2B SaaS companies. It usually starts with a frustrated CEO or CMO that sees low conversion rates, confused prospects, long sales cycles, or misaligned sales and marketing programs. Or all of the above. After years leading go-to-market teams at early and growth stage companies, I can come in to help with critical growth drivers such as: -- Positioning - starting with jobs-to-be-done customer interviews, running through development of a new messaging framework, and sometimes a complete website relaunch -- ABM & Outbound - optimizing sales-marketing alignment and use of tools like 6sense & Outreach -- Marketing leadership - as Fractional CMO, I mentor team members and drive revenue growth strategies Whether you're struggling with stalled growth, weak sales conversations, or a lack of market traction, I bring a fresh perspective and proven frameworks to help your company stand out, scale faster, and own your market. Let’s talk about how we can accelerate your growth. DM me to schedule a 15-minute chat. Specialties: messaging and positioning, GTM strategy, ABM, demand generation, pipeline development, sales enablement, sales development, partnerships/alliances, and leadership Enterprise software / SaaS solutions experience: DevOps, MarTech, Customer Relationship Management, Sales Performance Management, and Business Intelligence