Chris Caputo
Avon Lake, Ohio
Overview
30 years of digital marketing experience across client-side, agency, and consulting roles. Client-side: Director of Acquisition Marketing at American Greetings managing a $10M+ media budget. Director of Marketing at Roper Industries overseeing global marketing and technology across seven business units with $300M in annual revenue. Currently Head of Marketing at Stride Learning, having served as marketing leader through two M&A integrations including Tech Elevator, Galvanize, and Hack Reactor. Agency-side: Co-founder and President of Falls Digital for eight years, a digital transformation ag
About
30 years of digital marketing experience across client-side, agency, and consulting roles. Client-side: Director of Acquisition Marketing at American Greetings managing a $10M+ media budget. Director of Marketing at Roper Industries overseeing global marketing and technology across seven business units with $300M in annual revenue. Currently Head of Marketing at Stride Learning, having served as marketing leader through two M&A integrations including Tech Elevator, Galvanize, and Hack Reactor. Agency-side: Co-founder and President of Falls Digital for eight years, a digital transformation agency helping mid-market and enterprise clients modernize their marketing operations. Partner at Adcom (Optiem) with P&L responsibility for a 40-person digital practice. Across Falls Digital and Adcom, delivered digital transformation and growth programs spanning web, lifecycle, performance media, automation, content, and product marketing for clients including Cleveland Clinic, Sherwin-Williams, Swagelok, Lincoln Electric, Moen, Vitamix, Lubrizol, Duck Brand, Medical Mutual, and KeyBank. Consulting: Fractional CMO for 1848 Ventures, the venture arm of Westfield Insurance, providing growth marketing strategy for portfolio startups. Lead strategist for Intead and Tessellati, managing student acquisition campaigns for higher education clients including Fordham University, University of Minnesota, Iowa State, University of Illinois, Purdue Northwest, Landmark College, European University Institute, and Stanza Academy. Campaigns targeted prospective students across 40+ countries. Industry experience spans EdTech, SaaS, healthcare, manufacturing, building products, financial services, eCommerce, and professional services. Both B2B and B2C. In practice, I build repeatable growth systems: instrumented funnels, lifecycle automation, and AI-enabled content/workflow pipelines that reduce cycle time and increase throughput without sacrificing quality. I also take on selective advisory work when the bottleneck is execution velocity, measurement, or go-to-market system design. Current focus: growth systems built at the intersection of digital strategy, martech, and agentic AI.