Chris Campbell
Raleigh, North Carolina
Overview
Most companies don’t have a marketing problem. They have a growth system problem. I’m a Chief Marketing Officer who builds marketing engines that drive measurable revenue, not just activity. Over the past 20+ years, I’ve operated at the intersection of brand, performance, lifecycle, and go-to-market, leading marketing across both Fortune 20 environments and high-growth, private equity–backed organizations with full P&L accountability. At Victra (Verizon’s largest authorized retailer), I built the marketing function from the ground up and scaled investments from start-up levels to to eight-f
About
Most companies don’t have a marketing problem. They have a growth system problem. I’m a Chief Marketing Officer who builds marketing engines that drive measurable revenue, not just activity. Over the past 20+ years, I’ve operated at the intersection of brand, performance, lifecycle, and go-to-market, leading marketing across both Fortune 20 environments and high-growth, private equity–backed organizations with full P&L accountability. At Victra (Verizon’s largest authorized retailer), I built the marketing function from the ground up and scaled investments from start-up levels to to eight-figures that generated $150M+ in incremental gross profit. That meant: - Turning marketing from a cost center into a P&L-driven growth engine - Building and scaling a team from 3 to 30+ across brand, performance, lifecycle, analytics, and marketing ops - Implementing modern measurement (MMM, incrementality testing, attribution) to connect every dollar to business outcomes - Driving acquisition, retention, and expansion across 1,800+ locations and multiple business models (consumer, SMB, prepaid, franchise) Earlier in my career at Verizon, I led product marketing and go-to-market strategy across $1B+ portfolios, launching and scaling hundreds of products across thousands of retail and indirect distribution points. What I do best: 1. Build and scale modern marketing organizations across people, process, and technology 2. Align marketing, sales, operations, and finance around a unified growth strategy 3. Turn fragmented efforts into integrated, full-funnel growth systems 4. Translate strategy into execution that drives real, measurable business impact 5. Develop high-performing teams that are accountable, empowered, and built to scale I’m particularly drawn to companies that: - Are in a growth or transformation phase - Need to modernize marketing and connect it to revenue - Consumer, B2B, DTC or Operate in multi-location, retail, franchise, distributed environments. - Want marketing to become a competitive advantage, not just a function In addition to full-time executive roles, I also advise growth-focused companies on building scalable marketing systems, improving performance, and unlocking new levels of growth. If you’re looking for a marketing leader who can build the system, lead the team, and drive the outcome, let’s connect.