Cheryl Callan
New York City, New York
Overview
I’m a CMO and brand growth executive who helps health, wellness, retail, and consumer brands scale, reinvent, and grow—especially at moments of inflection. I partner with CEOs, boards, and private equity sponsors to align brand strategy with business outcomes and build omnichannel growth engines that deliver measurable revenue impact. I’ve led high-stakes marketing transformations for brands including Weight Watchers, Johnson & Johnson, New York & Company, Ideal Protein, and Pier 1—driving $1.5B in incremental revenue through brand revitalization, digital and performance marketing, and custom
About
I’m a CMO and brand growth executive who helps health, wellness, retail, and consumer brands scale, reinvent, and grow—especially at moments of inflection. I partner with CEOs, boards, and private equity sponsors to align brand strategy with business outcomes and build omnichannel growth engines that deliver measurable revenue impact. I’ve led high-stakes marketing transformations for brands including Weight Watchers, Johnson & Johnson, New York & Company, Ideal Protein, and Pier 1—driving $1.5B in incremental revenue through brand revitalization, digital and performance marketing, and customer experience enhancements. I lead with clarity, energy, and accountability, building teams that love to win and cultures where creativity and rigor coexist. I do my best work with companies ready to move forward—where ambition is high, change is required, and leadership needs to be both strategic and hands-on across digital, retail, and omnichannel ecosystems. Areas of Expertise: Strategic Planning Marketing & Brand Strategy Storytelling Omnichannel Marketing Brand Building Brand Revitalization Cross-Functional Team Leadership Turnarounds Digital Strategy Performance Marketing Strategic Partnerships Go-to-Market Strategy Content Marketing Product Management Digital Product Development Customer Insights Customer Experience Innovation Analytics-Driven Insights Board & C-Suite Advisor