Charlie Latch
Plano, Texas
Overview
Charlie helps companies modernize their go-to-market systems and accelerate growth. With 30+ years of leadership across Fortune 10 technology, Big 4 consulting, and high-growth SaaS, he has delivered over $6B in revenue impact and built GTM engines designed for speed, alignment, and scale. His expertise includes go-to-market strategy, sales effectiveness, revenue operations, and leadership development. Known for combining strategic vision with hands-on execution, Charlie has led transformations from launching new SaaS ventures to scaling global enterprise sales teams. He is the author of Bui
About
Charlie helps companies modernize their go-to-market systems and accelerate growth. With 30+ years of leadership across Fortune 10 technology, Big 4 consulting, and high-growth SaaS, he has delivered over $6B in revenue impact and built GTM engines designed for speed, alignment, and scale. His expertise includes go-to-market strategy, sales effectiveness, revenue operations, and leadership development. Known for combining strategic vision with hands-on execution, Charlie has led transformations from launching new SaaS ventures to scaling global enterprise sales teams. He is the author of Built to Move Markets: Train Your GTM Engine for Speed, Strength, and Scale, a CEO playbook that helps leaders overcome GTM inertia and build growth that lasts.