Charles (Chip) Royce
Raleigh, North Carolina
Overview
Multi-exited founder → Corporate venture builder → Fortune 100 GM ($100M+ PandL) → Now helping B2B tech CEOs and investors turn strong products into strong businesses. I’m the person leaders call when growth stalls, and no one knows why. When revenue slows, sales gets blamed. But the real issue often occurs upstream. Most of my work is with B2B SaaS and DeepTech CEOs in the $2M-$20M range who’ve outgrown founder-led selling or hit a growth plateau. I use a diagnostic-first framework to pinpoint the markets and segments that value your solution most, so you can stop spreading resou
About
Multi-exited founder → Corporate venture builder → Fortune 100 GM ($100M+ PandL) → Now helping B2B tech CEOs and investors turn strong products into strong businesses. I’m the person leaders call when growth stalls, and no one knows why. When revenue slows, sales gets blamed. But the real issue often occurs upstream. Most of my work is with B2B SaaS and DeepTech CEOs in the $2M-$20M range who’ve outgrown founder-led selling or hit a growth plateau. I use a diagnostic-first framework to pinpoint the markets and segments that value your solution most, so you can stop spreading resources thin and focus where growth will actually scale. Then, I design and build a commercial system optimized around how your buyers actually buy, so growth becomes more predictable and capital is deployed efficiently. Ticketing distribution platform facing margin collapse → Built alternative channel sales strategy → 600% margin increase → PE acquisition DeepTech manufacturer stuck in R&D mode → Rebuilt customer engagement process & RevOps → Two $20M+ contracts in 180 days Consumer tax software hitting growth ceiling → Engineered B2B pivot → 10X revenue growth → Acquired by Credit Karma Supporting B2B tech CEOs and investors as: • Fractional CRO – Hands-on leadership to diagnose, build, and run your commercial engine • GTM Strategist – Build an actionable GTM plan for your next product, market, or channel • Executive Advisor – Pragmatic counsel to solve your highest-leverage growth challenges