RevenueCxO
CS

Chandra Srivastava, PhD

Fractional CMO

Austin, Texas

Overview

The hardest growth isn’t incremental. It’s building demand for something the market doesn’t yet understand. As a Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) specializing in fintech, mortgage, lending, and wealth-tech, I’ve stepped into early-stage/scale-up environments to bring clarity, structure, and disciplined execution to complex growth challenges. I specialize in category leadership inside regulated industries. In fintech, I’ve helped transform novel products into trusted market solutions, moving companies from near-unknown to top three category leadership within fo

About

The hardest growth isn’t incremental. It’s building demand for something the market doesn’t yet understand. As a Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) specializing in fintech, mortgage, lending, and wealth-tech, I’ve stepped into early-stage/scale-up environments to bring clarity, structure, and disciplined execution to complex growth challenges. I specialize in category leadership inside regulated industries. In fintech, I’ve helped transform novel products into trusted market solutions, moving companies from near-unknown to top three category leadership within four years. My work sits at the intersection of Sales, Marketing, Product, and Customer teams, aligning them around a shared revenue architecture so organizations can eliminate silos, build synergy, and accelerate decision velocity in environments where capital constraints and regulatory realities demand precision, speed, and agility. I am known for my ability to build and scale in fast-moving markets. At Calque, a disruptive B2B2C fintech, I evolved from founding CMO to CRO, ultimately owning the full end-to-end revenue engine. During my tenure, we achieved significant year-over-year growth and expanded nationally across 48 states. My leadership philosophy focuses on human-centered, disciplined growth by removing operational and human-capital bottlenecks. I hold a PhD in marketing and began my career in global market intelligence and academic research. That background shapes how I operate today, enabling me to translate complex data into decisive action and helping leadership teams navigate strategic tradeoffs with clarity. I’m particularly interested in how AI and data systems can help organizations make faster, smarter decisions in uncertain environments. My strengths lie in: • Seeing structural growth barriers before they surface • Designing capital-efficient expansion paths • Building cross-functional alignment across Sales, Product, and Marketing • Turning data into clarity — and clarity into execution Over the years, I’ve: • Built revenue teams from 0 to 25 FTE • Implemented Salesforce company-wide in under 8 months • Automated onboarding to cut time-to-value by 75% • Trained 2,800+ loan officers and realtors to drive adoption • Designed AI pilots and analytics frameworks to support executive decision-making I don’t just build pipeline. I design revenue systems. My focus is helping Series A–C companies scale intelligently, aligning growth velocity with capital reality, regulatory constraints, and long-term defensibility.

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Location

Austin, Texas

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