Cassandra Devor
Miami Beach, Florida
Overview
Cass Devor is a fractional CMO specializing in helping beauty brands cut through noise and turn marketing into a growth engine. With 20+ years of leadership experience at L’Oréal, Charlotte Tilbury, and Sephora—along with indie and emerging brands—Cass brings a proven track record of building brand relevance, accelerating growth, and delivering high-impact retail and commercial results. Cass takes a holistic, business-driven approach to beauty marketing, spanning brand strategy, influencer and social, retail, and e-commerce. She helps teams focus on the levers that truly move both brand equit
About
Cass Devor is a fractional CMO specializing in helping beauty brands cut through noise and turn marketing into a growth engine. With 20+ years of leadership experience at L’Oréal, Charlotte Tilbury, and Sephora—along with indie and emerging brands—Cass brings a proven track record of building brand relevance, accelerating growth, and delivering high-impact retail and commercial results. Cass takes a holistic, business-driven approach to beauty marketing, spanning brand strategy, influencer and social, retail, and e-commerce. She helps teams focus on the levers that truly move both brand equity and sales—ensuring every channel tells a consistent story and works toward a shared objective. Whether supporting a fast-scaling brand or helping an established business reconnect with what makes it special, Cass partners closely with leadership teams to simplify complexity, prioritize effectively, and execute marketing that drives measurable impact.