Carter Baldwin
Malibu, California
Overview
I've built a career at the intersection of content and commerce, specializing in brand marketing and omni-channel 360 content strategy, creative development and physical production for hyper-growth consumer brands. I'm an expert at developing and implementing brand campaigns and creative content that have a positive return on media spend, for every channel and platform, from national TV to TikTok. I've designed and managed the integrated content/brand/creative departments for four separate zero to $1B DTC consumer goods companies, and I've personally been the creative director for scores of
About
I've built a career at the intersection of content and commerce, specializing in brand marketing and omni-channel 360 content strategy, creative development and physical production for hyper-growth consumer brands. I'm an expert at developing and implementing brand campaigns and creative content that have a positive return on media spend, for every channel and platform, from national TV to TikTok. I've designed and managed the integrated content/brand/creative departments for four separate zero to $1B DTC consumer goods companies, and I've personally been the creative director for scores of award-winning, explosively viral, high-performing videos and campaigns.