Carolyn Lighty
Wilmington, Delaware
Overview
I specialize in helping businesses unlock their full potential by combining data-driven growth marketing strategies with forward-thinking business development initiatives. With a proven track record of scaling startups, optimizing marketing performance, and driving sustainable revenue growth, I bring a unique blend of analytical expertise, creative problem-solving, and strategic vision to every project. From crafting customer acquisition strategies to refining go-to-market plans, I partner with organizations to identify growth opportunities, streamline operations, and build scalable systems t
About
I specialize in helping businesses unlock their full potential by combining data-driven growth marketing strategies with forward-thinking business development initiatives. With a proven track record of scaling startups, optimizing marketing performance, and driving sustainable revenue growth, I bring a unique blend of analytical expertise, creative problem-solving, and strategic vision to every project. From crafting customer acquisition strategies to refining go-to-market plans, I partner with organizations to identify growth opportunities, streamline operations, and build scalable systems that deliver measurable results. My approach is rooted in collaboration, innovation, and a deep understanding of market trends, ensuring my clients achieve their business goals while staying ahead of the competition. Whether you're looking to accelerate growth, optimize your marketing funnel, or refine your business strategy, I help you navigate challenges and transform opportunities into success. Core Expertise: Omnichannel Growth Marketing Strategies (Customer Acquisition, Retention & Conversion Optimization) Business Strategy Development (Market Expansion, GTM Planning, Turnaround & Recovery Planning) Data-Driven Decision Making & Performance Analytics Revenue Optimization & Scalable Growth Models Cross-Functional Team Collaboration & Leadership INDUSTRY EXPERIENCE Software, Publishing, IT Consulting, Health & Wellness, Financial Services, CPG, Education & Training, Travel, Human & Social Services, Non-Profits, Import/ Export, Building & Construction and Retail SUPERVISORY EXPERIENCE 7 – 140 Employees. Departmental Responsibilities: Product Marketing, Graphics & Production, Field Sales, Telemarketing, Customer Service, Account Management & Client Servicing, Sales Support, Trafficking and Bookkeeping. Results-oriented liaison between corporate office and outside advertising & public relations agencies, as well as, other vendors. Partial Client List: American Express Publishing, Associated Business Publications, Club Med, Lotus Development Corporation, M P & A Editorial, Inc., Fawcette Technical Publications/Microsoft Corporation, NAACP, NASA, Sunset Magazine, Nielsen, Thomas Register, Time Inc. – Custom Projects