Carolyn Crandall
California
Overview
With over 30 years of experience in the tech industry, I specialize in guiding companies through pivotal growth stages, from early-stage market entry to IPOs and strategic acquisitions. I have a proven track record of driving market creation, competitive positioning, and go-to-market strategies that establish companies as industry leaders. I've had the privilege of playing key roles in some of the industry's most significant success stories, including the IPOs of Cisco and Nimble Storage and the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional C
About
With over 30 years of experience in the tech industry, I specialize in guiding companies through pivotal growth stages, from early-stage market entry to IPOs and strategic acquisitions. I have a proven track record of driving market creation, competitive positioning, and go-to-market strategies that establish companies as industry leaders. I've had the privilege of playing key roles in some of the industry's most significant success stories, including the IPOs of Cisco and Nimble Storage and the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional CMO for startups and high-growth companies, helping them scale operations and drive pipeline growth with a focus on innovation and strategic execution. How I Add Value to Startups and Companies that Do Business with Them: * Differentiate and position companies to win in competitive markets through clear, compelling positioning. * Accelerate revenue growth with data-driven demand-generation strategies across digital, field, and partner channels. * Scale marketing operations using modern AI-powered tools that boost efficiency and measurable impact. * Navigate high-stakes transitions from IPOs to acquisitions with hands-on experience that brings clarity and momentum through change. * Build and lead high-performing teams and scalable programs, from early-stage startups to multi-billion-dollar organizations. Recognized Thought Leader & Industry Advocate My industry accolades include Top 25 Women in Cybersecurity, Power Woman of the Channel, Business Woman of the Year, Cybersecurity Marketer of the Year, and Marketing Hall of Femme Honoree. I also contribute to academia as an Advisory Board Member for Santa Clara University's Executive MBA program and serve as a Founding Member of Firstboard.io. I am the co-author of Deception-based Threat Detection: Shifting Power to the Defenders. I'm passionate about the responsible and ethical application of AI in marketing and actively advocate for its strategic integration to enhance go-to-market efforts. If your company is looking for an experienced leader to help navigate high-growth phases or critical market transitions, I'd be happy to connect. Learn more at https://marticulate.com. Specializations: Market creation and product-market fit definition Competitive differentiation and brand positioning Scaling operations with AI-powered martech Digital, field, and partner channel demand generation Fractional CMO and Advisory roles for startups and growth companies