Caleb Rule
Macon, Georgia
Overview
15+ years in marketing, primarily B2B with some B2C and B2B2C mixed in. Currently Vice President of Marketing at a holding company while leading marketing initiatives for DoubleTrack and Click Boarding. Also active in the Exit Five community. Happy to talk shop or hobbies! I comment far more than I post here on LI, so give a follow if you want variety in your News Feed. I promise I won't start trying to be a thought leader :) A few career highlights: 1.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) for a $
About
15+ years in marketing, primarily B2B with some B2C and B2B2C mixed in. Currently Vice President of Marketing at a holding company while leading marketing initiatives for DoubleTrack and Click Boarding. Also active in the Exit Five community. Happy to talk shop or hobbies! I comment far more than I post here on LI, so give a follow if you want variety in your News Feed. I promise I won't start trying to be a thought leader :) A few career highlights: 1.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) for a $15M+ marketing consulting organization where I was promoted to Director of Marketing 2.) Drove a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic) for a $500M+ OEM manufacturing company 3.) 2.5x ROI on marketing investments for a $5M+ commercial cleaning services client as their fCMO 4.) 5x lead gen for a $2M+ luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth. Can speak many marketing / sales languages. Also: Husband and father, which brings its own significant experiences. Have managed direct reports as a Director of Marketing, supported product launches, led comms for a company merger, managed budgets ranging from $1M+ to 150K, and developed multi-channel strategies to exceed demand generation, brand marketing, and revenue goals. Often work with companies in the $1M - 10M range, though have experience at a $500M+ ARR OEM manufacturer as well. Also have multiple years in all of corporate, agency, and nonprofit settings and am used to in-office, flexible office, and remote work. Currently remote. View experience, philosophies, and more at https://calebrule.com. Props to you for reading all the way down here, I'm impressed and you should high-five yourself. Or, you could send me your best Dad joke. But make it good, just any joke won't do, I've seen most of the popular ones :)