Caitlin Hutchinson
Carlsbad, California
Overview
Hey there! Thanks for dropping by. I’m Caitlin (obviously) and right now, I’m leading marketing at: • eCom Email Marketer - building the go-to newsletter and resource hub for DTC retention marketers who actually care about doing it right • ASOM + Sendit podcasts - real convos with real brand builders about what’s working (and what’s not) in eCommerce and retention • Commerce Roundtable - THE live DTC event that skips the sales pitches and brings strategy, connection, and vibes • LiveRecover - helping brands recover more revenue through real human convos instead of automated spammy flows •
About
Hey there! Thanks for dropping by. I’m Caitlin (obviously) and right now, I’m leading marketing at: • eCom Email Marketer - building the go-to newsletter and resource hub for DTC retention marketers who actually care about doing it right • ASOM + Sendit podcasts - real convos with real brand builders about what’s working (and what’s not) in eCommerce and retention • Commerce Roundtable - THE live DTC event that skips the sales pitches and brings strategy, connection, and vibes • LiveRecover - helping brands recover more revenue through real human convos instead of automated spammy flows • Inboox.ai. - Building an AI-driven searchable database of 1M+ eCommerce emails throughout the entire customer journey Before all that, I spent 8 years at Sendlane, building the marketing engine from zero to $10M in revenue. I wore every hat. Worked solo. Survived some questionable leadership. Learned fast. Eventually built the team, led a full rebrand, scaled inbound, drove demand gen, launched a podcast, and created a profitable live event from scratch. (all credit here goes to my killer team!) All while riding the rollercoaster of multi-million dollar raises alongside some of the smartest, kindest humans I’ve ever worked with. Here’s what I believe: Great execution is the ultimate differentiator. Test many things. Fail often. Stay grounded in the data. Your brand is only as good as your ability to innovate and adapt. Good strategy hinges on understanding what makes your customers tick. You’re only as good as the team you surround yourself with. No tool or agency replaces someone who gets it and gets sh*t done. The best GTM teams have sales and marketing leaders who are thick as thieves What I’ve done: 280% revenue growth 300% pipeline expansion 67% of pipeline driven by marketing 120% increase in demo requests 165 deals closed from a single (sold-out) live event 70% of pipeline tied to brand led efforts like content, social, events, and community What I love: Storytelling that sells Brands with backbone and personality Scrappy teams who punch above their weight Marketers who aren’t afraid to to try new things or say “this isn’t working” and fix it I’ve built teams, brands, and growth engines. And I’m still having fun doing it. If you’re scaling something great in eCom SaaS or B2B in general I’d love to connect!