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Brystal (Rosensweig) Balthazar

Fractional CMO

New York, New York

Overview

Brystal Balthazar is an experienced marketing strategy leader with 14+ years of building and scaling consumer brands. She has led brand, digital, product, and go-to-market strategy across beauty and wellness—blending creativity with commercial discipline to deliver growth. Brystal has managed $70M+ P&Ls and $20M+ marketing budgets, built and led high-performing teams, and delivered double-digit growth in competitive markets. Known for translating complexity into clarity and turning strategy into execution, she brings the ability to align teams, inspire action, and deliver results. She has be

About

Brystal Balthazar is an experienced marketing strategy leader with 14+ years of building and scaling consumer brands. She has led brand, digital, product, and go-to-market strategy across beauty and wellness—blending creativity with commercial discipline to deliver growth. Brystal has managed $70M+ P&Ls and $20M+ marketing budgets, built and led high-performing teams, and delivered double-digit growth in competitive markets. Known for translating complexity into clarity and turning strategy into execution, she brings the ability to align teams, inspire action, and deliver results. She has been quoted as a consumer expert in Forbes, Fortune, and BeautyMatter.

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Location

New York, New York

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