Brooke Janousek
Dallas, Texas
Overview
When growth feels inconsistent, leaders usually assume they have a marketing problem. Most of the time, they don’t. They have a revenue operations problem that shows up in marketing first. • A lack of clarity in what’s actually driving revenue. • Misalignment between marketing, sales, and leadership. • Systems that don’t connect, report accurately, or scale. I’m typically brought in after a company has hired agencies, tried tactics, and invested real money — yet leadership still can’t clearly answer one question: What is actually driving revenue right now? The business is doing som
About
When growth feels inconsistent, leaders usually assume they have a marketing problem. Most of the time, they don’t. They have a revenue operations problem that shows up in marketing first. • A lack of clarity in what’s actually driving revenue. • Misalignment between marketing, sales, and leadership. • Systems that don’t connect, report accurately, or scale. I’m typically brought in after a company has hired agencies, tried tactics, and invested real money — yet leadership still can’t clearly answer one question: What is actually driving revenue right now? The business is doing something right. But it isn’t predictable or repeatable. I serve as a CMO-level and RevOps partner to founders and leadership teams to fix the gap between marketing and conversion. I get hands-on in the revenue engine: • Aligning marketing and sales around shared pipeline and KPIs • Building a single source of truth for reporting and attribution • Identifying where revenue is leaking — and fixing it • Cleaning up fragmented systems, agencies, and data I don’t replace teams or agencies — I make them effective. The result: clearer decisions, aligned teams, and growth that becomes intentional instead of unpredictable. I’ve supported both scaling organizations and established brands including Disney, Toro, Liberty Tax, and GarageExperts, and have driven measurable impact — including $1.9M in incremental revenue in nine months. I work directly with owners and executive teams in a fractional CMO / RevOps capacity. If you’re investing in growth but don’t fully trust what’s driving it, we should talk.