Brooke Effron
New York, New York
Overview
I am Board Member and Fractional CMO with over 30 years of Brand Management and Marketing Strategy experience. Working with leaders of F500 companies and boards ranging from CPG to healthcare, media and technology, I have established myself as an integral part of the teams in which I engage. My strengths lie in launching, growing and managing businesses, building brand identities, conducting qualitative market research, and making strategic business decisions. As an advisor, I provide actionable recommendations to C-level executives. For example: • For global F&B company, I supervised
About
I am Board Member and Fractional CMO with over 30 years of Brand Management and Marketing Strategy experience. Working with leaders of F500 companies and boards ranging from CPG to healthcare, media and technology, I have established myself as an integral part of the teams in which I engage. My strengths lie in launching, growing and managing businesses, building brand identities, conducting qualitative market research, and making strategic business decisions. As an advisor, I provide actionable recommendations to C-level executives. For example: • For global F&B company, I supervised key product portfolio, helped turnaround a primary business platforms, as well as, designed and conducted qualitative research for multiple brands. • For #1 brewery, I created new product category concepts for its biggest non-beer market entry in 25 years and identified seven global innovation territories for future growth. • For world’s best-selling premium spirit, I re-focused and transformed its brand architecture and iconography. • For worldwide media enterprise, I re-positioned one of its major entities and generated innovative and custom marketing programs for its top corporate clients. • For non-profit think tank, I structured a $700MM municipal revitalization plan. • For major institutional pharmacy, I expanded its business scope to consumer target with complete rebrand. • For dominant Telehealth company, I drafted B2B and B2C marketing plans, as well as, internal and external acquisition communication and announcements. For over 7 years prior to starting my own business, I was employed in senior level marketing positions within numerous food categories at Unilever. Account Manager at Young & Rubicam upon college graduation and earned an AB (cum laude) from Princeton University and a MBA from The Wharton School of Business of the University of Pennsylvania. Clients: Advantage Solutions, AB InBev, BH46, CentralReach, Chobani, Chop’t Creative Salad Company, Clarest, Colorific, Continental Mills, Danaher Corp., Dannon, Diageo, GoGirl Finance, Harper & Scott, Hasbro, HEX Performance Detergent, IIHS, Just Salad, KIND, MLS, MSA Security, NYC surgeon, Parmela, Purina, Teladoc, Time Inc., Tusla, OK, Ubiome, Undercover Colors, Unilever Affiliations: 50/50 Women on Boards' "50 Women to Watch for Boards", Mt. Sinai Hospital Auxiliary Board, WCD, The Well Network, Women on Boards Project, PDA, TIG #Board Member, #Advisor, #Marketing Leadership, #Brand Development, #Innovation, #Positioning, #Qualitative Research Contact: brooke@bweconsultancy.com