Brion Roberto
New York City, New York
Overview
Award-winning, global innovative leader turning ideas > products > GTM > growth. Full stack, omnichannel expert delivering best-in-class experiences and delighting customers. • Leadership and Management: Building and leading global teams • Strategy: KPI Frameworks, success metrics and competitive research • Product Management + Strategy: Roadmap, E2E innovate to ship, focus on driving LTV, ROI, NPS • Digital + Technology Strategy: Developing innovation programs + capabilities, productivity enhancements, product operating models • Marketing Strategy + Branding: Brand introductions, renovati
About
Award-winning, global innovative leader turning ideas > products > GTM > growth. Full stack, omnichannel expert delivering best-in-class experiences and delighting customers. • Leadership and Management: Building and leading global teams • Strategy: KPI Frameworks, success metrics and competitive research • Product Management + Strategy: Roadmap, E2E innovate to ship, focus on driving LTV, ROI, NPS • Digital + Technology Strategy: Developing innovation programs + capabilities, productivity enhancements, product operating models • Marketing Strategy + Branding: Brand introductions, renovations, growth drivers and GTM • Digital Marketing: Journeyman in analytics, social, paid search, SEO, programmatic, email, CRM, mobile + Web assets, content , Industries: Healthcare, Pharmaceuticals, Consumer Goods, Beverages, Sustainability, HR, Media Methodologies: Agile/Scrum, Kanban, Waterfall Tools: • Productivity/Collaboration: MS Office, Teams, G Suite, Slack, JIRA, Asana, Aha!, Miro, Mural, BaseCamp, Trello • Adtech: Google Analytics 360 Advanced (Certified), Google Search Ads, + DV360 Certified, LinkedIn ads Certified, Programmatic Technologies, DSP, SSP • Platforms: Adobe Campaign (Certified), Salesforce Marketing, Hubspot, SiteCore (Certified), Adobe Experience Manager, Sprinklr, Adobe Audience Manager, Twilio/Send Grid, Customer.io, Active Campaign, MDM, IAM, Segment