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Brigitte Brady-Harris

Fractional CMO

California

Overview

I’m a modern CMO-level marketer who builds brands like a founder—because I’ve spent my career sitting at the intersection of strategy, storytelling, and scale. With three decades of experience across retail, lifestyle, and DTC, I lead marketing teams that blend performance with emotional resonance. From launching startups to scaling Fortune 100 brands, I’ve led integrated strategies that drive top-line growth and deepen customer loyalty. Recent roles include leadership at Beyond, Inc., Gap Inc., Williams-Sonoma, Sunbasket, and others. Today, through my consultancy Less But Better, I help com

About

I’m a modern CMO-level marketer who builds brands like a founder—because I’ve spent my career sitting at the intersection of strategy, storytelling, and scale. With three decades of experience across retail, lifestyle, and DTC, I lead marketing teams that blend performance with emotional resonance. From launching startups to scaling Fortune 100 brands, I’ve led integrated strategies that drive top-line growth and deepen customer loyalty. Recent roles include leadership at Beyond, Inc., Gap Inc., Williams-Sonoma, Sunbasket, and others. Today, through my consultancy Less But Better, I help companies modernize marketing orgs, replatform brand systems, and apply AI to streamline everything from creative production to retention flows. Open to full-time executive roles (CMO, SVP) and select fractional opportunities. Let’s build something that lasts.

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