Brett Puffenbarger
Virginia
Overview
Most companies don’t have a revenue problem. They have a system problem. Pipeline is inconsistent. Sales and marketing aren’t aligned. Customer success is reactive instead of driving expansion. Forecasting is guesswork. That’s where I operate. I build revenue systems that scale; aligning sales, marketing, and customer success into a single engine that produces predictable growth. Over the past 15+ years, I’ve led revenue and growth across SaaS, fintech, CPG, and complex, highly regulated markets. My work focuses on turning fragmented teams and disconnected efforts into structured, measurab
About
Most companies don’t have a revenue problem. They have a system problem. Pipeline is inconsistent. Sales and marketing aren’t aligned. Customer success is reactive instead of driving expansion. Forecasting is guesswork. That’s where I operate. I build revenue systems that scale; aligning sales, marketing, and customer success into a single engine that produces predictable growth. Over the past 15+ years, I’ve led revenue and growth across SaaS, fintech, CPG, and complex, highly regulated markets. My work focuses on turning fragmented teams and disconnected efforts into structured, measurable systems that drive pipeline, improve conversion, and increase revenue visibility. Recent impact includes: • 300%+ increase in inbound pipeline within 90 days • 40%+ YoY growth across multiple organizations • 48% revenue growth through CRM and sales system transformation • 90%+ increase in pipeline generation in SaaS environments I’ve built go-to-market strategies from the ground up, restructured underperforming revenue functions, and led cross-functional teams through growth, repositioning, and expansion; including brand launches, new product lines, and M&A integration. What I do best: • Align sales, marketing, and customer success into one revenue system • Build GTM strategies that actually translate into pipeline and revenue • Turn data, CRM, and RevOps into real operational visibility • Find growth opportunities others miss; especially in complex or constrained markets I tend to do my best work in scale-up environments; where growth is real, but the systems haven’t caught up yet. I also take on a limited number of fractional CRO/CMO engagements where there is a clear need to rebuild or scale the revenue engine. USMC veteran. Appalachian American. Pokémon Go Master. Avid Magic: The Gathering player. Cat & dog dad. I care about execution, accountability, and building things that actually work.