Brendan Burke
Draper, Utah
Overview
Growth Driver. Capability Builder. Customer Champion. Proud father. Team Player. Always a student. I'm grateful for my career experiences. Here are a few from the highlight reel: CircusTrix +Built and oversaw marketing, PR, and CRM capabilities for a network of indoor recreation facilities, serving 45 million guests annually +Led marketing strategy and execution through a high-growth period, with a 66% CAGR +Architected, launched, and managed a new, differentiated brand (DEFY) through the consolidation of 58 independently branded locations +Garned 1 billion+ positive media impressions a
About
Growth Driver. Capability Builder. Customer Champion. Proud father. Team Player. Always a student. I'm grateful for my career experiences. Here are a few from the highlight reel: CircusTrix +Built and oversaw marketing, PR, and CRM capabilities for a network of indoor recreation facilities, serving 45 million guests annually +Led marketing strategy and execution through a high-growth period, with a 66% CAGR +Architected, launched, and managed a new, differentiated brand (DEFY) through the consolidation of 58 independently branded locations +Garned 1 billion+ positive media impressions and 100+ million social media mentions for Utah Jazz +Built the first digital and analytics departments, launching the first Utah Jazz social media accounts, mobile apps, marketing automation, and CRM systems, fan websites, and brand ambassador programs +Introduced new pricing strategies, bumping single-game tickets sales by 43% annually +Increased ticket sales conversion rates by an average of 29%, including an NBA-leading number of online season tickets sales +Raised annual digital corporate sponsorship revenue by 33% by designing and packaging new digital inventory and optimizing sales processes Other +Team marketing lead for the U.S. launch of Boy Advance SP, becoming the top-selling video game console of 2003 (Nintendo of America) +Brokered the first relationship between Nintendo & MTV and Nintendo & "Late Night" (Nintendo of America) +Managed investor communications during Sorrento Networks IPO (Hill & Knowlton)