Breanna Greenberg
Los Angeles, California
Overview
Twenty years ago I started on the sales floor. Today I build and lead marketing organizations for some of the most ambitious brands in beauty, wellness, DTC, and real estate. I've served as VP of Marketing at Stratia Skincare and led marketing for EM Cosmetics, Pley Beauty, and PRAVANA (Henkel), delivering 221% YOY revenue growth, record-breaking product launches, and viral moments that moved real volume. Retail partnerships include Revolve, Ulta, Macy's, Urban Outfitters, Anthropologie, SalonCentric, CosmoProf, and Amazon. At Henkel, a multibillion-dollar global consumer goods company, I wa
About
Twenty years ago I started on the sales floor. Today I build and lead marketing organizations for some of the most ambitious brands in beauty, wellness, DTC, and real estate. I've served as VP of Marketing at Stratia Skincare and led marketing for EM Cosmetics, Pley Beauty, and PRAVANA (Henkel), delivering 221% YOY revenue growth, record-breaking product launches, and viral moments that moved real volume. Retail partnerships include Revolve, Ulta, Macy's, Urban Outfitters, Anthropologie, SalonCentric, CosmoProf, and Amazon. At Henkel, a multibillion-dollar global consumer goods company, I was appointed eAdvocate for North America, reporting innovation strategy directly to Germany. Innovation isn't a buzzword for me. It's been a discipline and a mandate for over a decade. As a Fractional CMO, I partner with founders and executive teams to build the infrastructure that scales: brand, paid media, lifecycle, CRM, analytics, creative, and the teams that run it. I've consulted with LinkedIn and Meta, led a 10,000 sq. ft. experiential activation in partnership with TikTok, Sony, CAA, and Revolve, and now work across beauty, wellness, fashion, and real estate with brands ranging from pre-launch to multi-billion valuation. Speaker at eTail, D2C Live, and Retail Summits. Allure Best of Beauty, Elle Future of Beauty, and Craig School of Business Innovation award recipient. Based in Los Angeles. If you're looking for VP, CMO, or executive marketing leadership, let's connect.