Brady Cohen
Cleveland, Ohio
Overview
I help high-growth insurance companies (especially in specialty markets like pet insurance, voluntary benefits, and consumer insurance) break through growth plateaus and scale profitably. View my services: https://app.knex.pro/fractional/brady-cohen **The problems I solve:** • Stagnant customer acquisition channels with rising CACs • Marketing teams burning budget without clear ROI • Distribution strategies that worked at $10M but break at $50M • Disconnected brand portfolios missing cross-sell opportunities **How I solve them:** • Strategic RFP processes that cut agency costs 50% while imp
About
I help high-growth insurance companies (especially in specialty markets like pet insurance, voluntary benefits, and consumer insurance) break through growth plateaus and scale profitably. View my services: https://app.knex.pro/fractional/brady-cohen **The problems I solve:** • Stagnant customer acquisition channels with rising CACs • Marketing teams burning budget without clear ROI • Distribution strategies that worked at $10M but break at $50M • Disconnected brand portfolios missing cross-sell opportunities **How I solve them:** • Strategic RFP processes that cut agency costs 50% while improving performance • Channel expansion strategies that reduce acquisition costs 30-65% • Shared service marketing models that cut overhead 38% YoY • E-commerce optimization that lifts conversion rates 28% and customer value 24% **Results I've delivered:** • Grew 6-brand portfolio new sales by $53M (29.3%) in 12 months • Led marketing transformation as Interim CMO for North America's largest pet insurer during C-suite transition **Best contexts:** • Insurance companies needing marketing transformation • $10M-$100M insurance businesses ready to scale • Organizations needing fractional CMO expertise without full-time cost • Teams struggling to modernize digital acquisition and retention Available for full-time or fractional CMO engagements.