Bonnie Ott - Smith
Chicago, Illinois
Overview
EMPOWERING PEOPLE | ELEVATING BRANDS | ACCELERATING GROWTH As a strategic, award-winning, and results-driven executive, I have extensive experience creating and executing brand strategy and positioning to build equity, relevance, and growth for Fortune 50/500 brands across CPG, Tech, and Sports & Entertainment. Expert in unlocking new revenue streams, commercializing and scaling new organizations and strategic offerings, managing C-suite relationships, and driving cross-functional success between sales and marketing for global agencies and in-house teams. Trusted brand steward to leaders at
About
EMPOWERING PEOPLE | ELEVATING BRANDS | ACCELERATING GROWTH As a strategic, award-winning, and results-driven executive, I have extensive experience creating and executing brand strategy and positioning to build equity, relevance, and growth for Fortune 50/500 brands across CPG, Tech, and Sports & Entertainment. Expert in unlocking new revenue streams, commercializing and scaling new organizations and strategic offerings, managing C-suite relationships, and driving cross-functional success between sales and marketing for global agencies and in-house teams. Trusted brand steward to leaders at global brands such as McDonald’s, Procter & Gamble, Walmart, Google, Johnson & Johnson, National Basketball Association, Coty, Inc., and Paramount+. Demonstrated success in scaling growth through cross-channel media plans (experiential, social, digital), culture-first content, and immersive storytelling. Recognized for fostering a culture of innovation, delivering superior customer and fan experiences, 7-8 figure revenue outcomes, and architecting how creators, talent, and properties show up within brand ecosystems. SELECT ACCOMPLISHMENTS & EXPERTISE GO-TO-MARKET STRATEGY & EXECUTION – Built, commercialized, and scaled Vivi, Jack Morton’s first culture marketing practice, by embedding audience-first, culturally relevant insights into campaign strategies, bridging strategic value with enterprise buyer needs, and unlocking new business across 12 diverse sectors. CROSS-FUNCTIONAL LEADERSHIP – Developed and led the partnership and operational strategy to secure McDonald’s largest strategic priority, Worldwide Convention in Barcelona – 14K franchisees, employees, and suppliers from 135 countries. Drove cross-functional collaboration and alignment across 9 disciplines, resulting in a 2-year retainer relationship and 120% attainment. REVENUE GROWTH – Generated excitement and buy-in across 6 markets for culture marketing practice. Created new revenue streams, delivering 4X growth year 1 and 5X growth year 2, achieving significant incremental double-digit revenue growth and profitability above industry margins. EXECUTIVE LEVEL RELATIONSHIPS – Cultivated and led executive relationships with 3 Fortune 50 companies: Johnson & Johnson, Procter & Gamble, and Walmart, and 4 Fortune 500 brands: McDonald’s, Google, TIAA, and AbbVie, driving measurable gains in brand visibility, market penetration, and C-suite engagement. P&L Ownership | Stakeholder Management | Strategic Planning EARLY CAREER: Marketing: Entertainment Weekly, People en Español, ESSENCE | Sales: iHeartRadio.