Bob Purcell
San Diego County, California
Overview
I profitably build companies, that transform their industries, and bond with their crews and customers. Equally adept at performance and brand marketing. Proven track record of driving profitable revenue growth from pre-revenue stage to $1.4 + billion dollars sales. Including, creating and transforming new industries and categories. Delivered over $64 million EBITDA, annually. Hall of Fame TV Advertising and Search Engine and Email Marketer of The Year. Equally adept with Data & Creative and Social & SEO. Marketing Lead at: Dunkin', Boudin, E-LOAN, FICO as well as start-ups such as The Me
About
I profitably build companies, that transform their industries, and bond with their crews and customers. Equally adept at performance and brand marketing. Proven track record of driving profitable revenue growth from pre-revenue stage to $1.4 + billion dollars sales. Including, creating and transforming new industries and categories. Delivered over $64 million EBITDA, annually. Hall of Fame TV Advertising and Search Engine and Email Marketer of The Year. Equally adept with Data & Creative and Social & SEO. Marketing Lead at: Dunkin', Boudin, E-LOAN, FICO as well as start-ups such as The Melt, Mixbook and 100% Pure, Personal Care. AREAS OF EXPERTISE • Profitably scaling national and regional brands with cutting edge skills and strategies • Launching successful start-ups from pre-revenue to transformational tipping points including IPO's • Digital data-driven marketing and growth hacking for SaaS and Consumer Tech • Product management and e-commerce skills; spec development, site optimization QA, mobile integration,multivariate A/B testing, SEM and SEO, DRTV, Thought Leadership • Profitable business building with innovative advertising and communications across all channels • World-Class Social, Mobile, SEM, SEO, Direct Mail, Public & Corporate Relations execution in a disciplined ROI manner • Engaging team builder, dedicated problem solver, and savvy wow-to-how product strategist • Team builder and engaging natural team coach, charismatic manager of external agencies