Bliss Dake
Portland, Oregon
Overview
I lead marketing and commercial strategy for CPG brands, aligning product, merchandising, marketing, and sales while building the distribution and teams needed to support sustainable growth. I’ve worked across food, beverage, and wellness in CMO and VP Marketing roles. I own P&L and drive revenue across retail, DTC, Amazon, and foodservice, with hands-on experience in product development and innovation, integrating brand and digital. This includes expanding retail presence, creating the right systems, and tightening go-to-market without losing what made the brand work. I’ve spent a lot of ti
About
I lead marketing and commercial strategy for CPG brands, aligning product, merchandising, marketing, and sales while building the distribution and teams needed to support sustainable growth. I’ve worked across food, beverage, and wellness in CMO and VP Marketing roles. I own P&L and drive revenue across retail, DTC, Amazon, and foodservice, with hands-on experience in product development and innovation, integrating brand and digital. This includes expanding retail presence, creating the right systems, and tightening go-to-market without losing what made the brand work. I’ve spent a lot of time navigating the tension between craft and commerce, where most brands struggle. Currently working with select brands through Jibun De on strategy and growth. Open to full-time CMO or VP Marketing roles. Selected Work: ◉ Mighty Leaf Tea – Led marketing strategy that drove 19% CAGR and category leadership in premium tea, culminating in acquisition by Peet's Coffee. Scaled distribution to 13,000+ retail and 25,000+ foodservice locations. ◉ Rogue Ales & Spirits – Drove 25% growth in top U.S. chains and launched Batsquatch Hazy IPA, a top-15 national craft beer SKU, outperforming category trends during craft beer's contraction. ◉ True Terpenes – Delivered double-digit YoY growth for a leader in terpene innovation and functional ingredients. Launched 45+ products in one year and drove 30% increase in qualified wholesale leads. ◉ Chi Forest – Positioned high-growth Asian beverage brand for U.S. market entry. Built GTM strategy and launched e-commerce to drive early traction across DTC, Amazon, and retail. ◉ Chalice Brands – Developed award-winning cannabis and wellness portfolio, repositioning the brand for mainstream consumers and expanding to 300+ Oregon storefronts. ◉ LuxN, Inc. – Supported $250M+ capital raised, partnering with CEO on growth strategy and investor storytelling.