Bill Taysom
Gilbert, Arizona
Overview
Full-stack marketing leader with 20+ years experience, known for building high performance teams, brands, and revenue engines, both B2B and B2C, national and global, with a passion for strategy, collaboration, and innovation. Thrives in complex, high-value relationship markets. Raised $126M with $6.5M budget. HIGHLIGHTS • Generated $91M - 126M in raise annually for commercial real estate investment firm. • Took a company public. • Launched new verticals including wholesale group and hospitality REIT. • Delivered $39M marketing plan for Fortune 100 technology company. • Launched new franchise
About
Full-stack marketing leader with 20+ years experience, known for building high performance teams, brands, and revenue engines, both B2B and B2C, national and global, with a passion for strategy, collaboration, and innovation. Thrives in complex, high-value relationship markets. Raised $126M with $6.5M budget. HIGHLIGHTS • Generated $91M - 126M in raise annually for commercial real estate investment firm. • Took a company public. • Launched new verticals including wholesale group and hospitality REIT. • Delivered $39M marketing plan for Fortune 100 technology company. • Launched new franchise and expanded to 25 units in just one year. • Grew underperforming business unit revenue 7 – 11% in 30-days. • Re-branded (3) B2B SaaS companies, including sales enablement and websites. • Increased online star rating from 1.3 to 4.3 in just 8 months, for 147 business units. • Led cross-functional teams • Developed high-performing talent • Drove complex change initiatives • Improved team performance • Built collaborative partnerships • Managed multi-million dollar budgets with P&L responsibility • Mentored aspiring leaders • Delivered ahead of schedule • Influenced senior stakeholders • Proven resilient under pressure HARD SKILLS Strategy • Marketing strategy • Revenue engine development • Business planning & budgeting • Branding - identity | messaging | positioning | value proposition | segmenting Campaigns • Digital strategy - SEO | SEM | automation | online presence • Content strategy - blogging | public relations | social media | analyst relations • Channel marketing - distributors | franchisees | partners • Marketing research & insights - focus groups | surveys | analytics • Lead generation - campaigns | events • Customer experience (CX) - reputation management | Net Promoter Score | loyalty programs Leadership, Communications & Tech • Team development - structure | alignment | mentoring • Communication - customers | team | prospects | partners • Tech stack development – platforms | analytics | integration | AI • Agency management TRANSFERABLE SKILLS • Leadership • Project management • Public speaking • Budgeting • Solution selling • Account management • Training • Writing, blogging EDUCATION: BA Communication INDUSTRIES: private equity, commercial real estate investing and development, technology, software, agency, franchising, both B2B and B2C, both nationally and globally.