Bill Schick, eMBA, FCMO
Massachusetts
Overview
90% of growth issues happen because you have a gap between your business strategy and impactful marketing execution. I can help you bridge that gap. As a strategic creative and agency founder, I help life science companies accelerate product adoption and make marketing work. I assess their marketing needs, establish programs, goals and requirements, and set roles, KPIs, processes, and technologies. I’m an explorer. I don’t believe there are limits to what you can discover and learn. I thrive on creating new experiences and opportunities to stretch and grow. This manifests in helping
About
90% of growth issues happen because you have a gap between your business strategy and impactful marketing execution. I can help you bridge that gap. As a strategic creative and agency founder, I help life science companies accelerate product adoption and make marketing work. I assess their marketing needs, establish programs, goals and requirements, and set roles, KPIs, processes, and technologies. I’m an explorer. I don’t believe there are limits to what you can discover and learn. I thrive on creating new experiences and opportunities to stretch and grow. This manifests in helping people and the companies they operate to find their focus—and freedom—ultimately pushing their ability to create and innovate authentically. As an adult with ADHD, over 20 years I've helped life sciences and tech brands drive marketing innovation, build ABM programs, and improve ROI by uncovering key customer needs and developing fringe digital marketing strategy (digital, paid, and content marketing). I've created, revisioned and launched international, national and regional marketing initiatives for life science, med device and tech companies. I bring creativity, intelligence, style, and a disciplined work ethic to each client engagement. I also believe in—and drive my team to embody—personal responsibility. These attributes have led me to create both an organization that is able to brave nearly any growth challenge you face. I've launched brands, helped companies go public, and built award-winning marketing and creative teams. I currently lead my boutique interactive marketing agency, Mesh Interactive with the following: • Job-to-be-Done Defintion • Adaptive Persona Development • Outcome-Driven PPC (Pay-per-Click) • Brand Creation, Awareness, Brand Stewardship • Marketing Strategy • Digital Marketing • Integrated / Multi-Channel Marketing • Primary Research / Interviews Highlights include: • Increase PPC KPI's 250% • Develop new content strategies that break through content shock, drive authentic engagement and organic lead generation; • Create strategic sales enablement strategy and tools for challenger sales pros; • Developed the strategy that helped a European medical device company grow from $60M to $85M; • Developed & executed the strategy that nearly doubled the revenues of another medical device company’s revenues, helped them raise a round of funding of nearly $10M and eventually going public. Contact me today to start a conversation about how I can help you bridge the gap between business strategy and impactful marketing execution.