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Bill Richards

Fractional CMO

Manhattan, Kansas

Overview

Chief Marketing Officer with over 15 years of experience leading marketing, brand, and growth strategy for organizations across construction, B2B, and professional services. I work closely with ownership and leadership teams to bring clarity, structure, and consistency to how companies present themselves and grow. My approach centers on aligning marketing with business objectives, operations, and company culture. I focus on building practical systems, developing teams, and strengthening brand presence in ways that support long-term success rather than short-term wins. I value steady leadersh

About

Chief Marketing Officer with over 15 years of experience leading marketing, brand, and growth strategy for organizations across construction, B2B, and professional services. I work closely with ownership and leadership teams to bring clarity, structure, and consistency to how companies present themselves and grow. My approach centers on aligning marketing with business objectives, operations, and company culture. I focus on building practical systems, developing teams, and strengthening brand presence in ways that support long-term success rather than short-term wins. I value steady leadership, clear communication, and work that reflects the people and communities an organization serves.

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Location

Manhattan, Kansas

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