Betsy M. Dobbin
California
Overview
As an accomplished marketing executive with international experience, I have an extensive track record of building and leading high-performing cross-functional teams and delivering outsized results at all company life stages. I have been a part of hyper-growth stages going from low tens of millions in revenue to hundreds of millions in 3 years or less. I've led marketing for businesses going from $50M - almost $150M+ in less than two years and I've been a part of successful (and unsuccessful) turn-around efforts for established companies attempting to re-invigorate growth. I am inspired by
About
As an accomplished marketing executive with international experience, I have an extensive track record of building and leading high-performing cross-functional teams and delivering outsized results at all company life stages. I have been a part of hyper-growth stages going from low tens of millions in revenue to hundreds of millions in 3 years or less. I've led marketing for businesses going from $50M - almost $150M+ in less than two years and I've been a part of successful (and unsuccessful) turn-around efforts for established companies attempting to re-invigorate growth. I am inspired by companies that define new categories and have scaled and led winning teams. I’m passionate about the qualitative and quantitative sides of marketing, believing that the balance of both makes for a great strategy. My superpower is acting as a force multiplier; finding and developing the potential in all types of people, teams, and processes to deliver outsized returns. I am at my best when I have played a hand in helping teams and individuals both thrive and drive impact in the workplace. Currently seeking a high-level full-time or fractional marketing role at a later-stage B2C organization ideally located in the San Francisco Bay Area or in a remote capacity (with a virtual seat at the table). Specialties: → Strategic Marketing → Brand Building and Storytelling → Product Marketing → GTM Strategy and Orchestration → eCommerce/Digital Marketing Acquisition and Retention → Planning and Budgeting → Organizational Effectiveness → People Leadership and Management → Customer Insights