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Bekah Mercer

Fractional CMO

Oklahoma City, Oklahoma

Overview

As a Marketing, Product, and Customer Experience leader with nearly 20 years of cross-sector experience, I help organizations turn customer insight into growth. I’ve worked across startups, nonprofits, education, and enterprise software, building strategies that scale and creating experiences that deepen loyalty. My background spans B2B and B2C, with a consistent focus on software and technology as tools for delivering value at scale. In my career, I’ve launched products, designed go-to-market strategies, and led adoption and retention initiatives that delivered measurable results — including

About

As a Marketing, Product, and Customer Experience leader with nearly 20 years of cross-sector experience, I help organizations turn customer insight into growth. I’ve worked across startups, nonprofits, education, and enterprise software, building strategies that scale and creating experiences that deepen loyalty. My background spans B2B and B2C, with a consistent focus on software and technology as tools for delivering value at scale. In my career, I’ve launched products, designed go-to-market strategies, and led adoption and retention initiatives that delivered measurable results — including faster sales cycles, stronger retention, and double-digit gains in customer satisfaction. I thrive at the intersection of functions, where aligning marketing, product, and CX unlocks growth and accelerates performance. I use collaboration and data-informed insight to help teams find alignment and make complex problems easier to solve. Part of that work includes championing smart tools and technology that help teams work more efficiently and focus their energy on the initiatives that matter most. Whether supporting small, resource-constrained teams or guiding strategy in larger organizations, I aim to create the conditions where people can do their best work and organizations can deliver lasting value. If your team is focused on creating lasting value for your customers and community, I’d love to connect and explore how I can help.

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Location

Oklahoma City, Oklahoma

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