Austin Hurwitz
Santa Ana, California
Overview
With 15+ years in senior brand-side leadership roles—including VP of Marketing & eCommerce at Easton and G-Form and Head of Digital Marketing & eCommerce at Blast Motion—I’ve built a career driving transformational growth, strengthening brand equity, and accelerating enterprise value for sports, performance, and consumer brands. My work spans full-funnel marketing, product and brand storytelling, athlete partnerships, creative direction, and digital transformation. I also have a track record of positioning companies for successful acquisitions and fundraising. I’ve also held senior roles with
About
With 15+ years in senior brand-side leadership roles—including VP of Marketing & eCommerce at Easton and G-Form and Head of Digital Marketing & eCommerce at Blast Motion—I’ve built a career driving transformational growth, strengthening brand equity, and accelerating enterprise value for sports, performance, and consumer brands. My work spans full-funnel marketing, product and brand storytelling, athlete partnerships, creative direction, and digital transformation. I also have a track record of positioning companies for successful acquisitions and fundraising. I’ve also held senior roles with Oakley, TaylorMade Golf, and SKLZ, and spent more than a decade at global agencies Young & Rubicam and TBWA\Chiat\Day, developing strategies and GTM plans for Callaway Golf, Gatorade, Microsoft, Disney, NBC, VISA, Hilton, Activision, and other world-class brands. Having operated on both the agency and brand sides, I bring a unique ability to blend creative thinking, operational discipline, and commercial rigor to drive rapid and sustainable growth. My focus is helping organizations unlock growth levers, build high-performance marketing and eCommerce engines, and apply data-driven insights that materially improve revenue, profitability, and long-term valuation. I also partner with leadership teams and private equity firms to scale brands quickly, optimize unit economics, strengthen positioning, and prepare companies for their next stage of value creation. ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ KEY STRENGTHS ◉ Strategic Vision Forward-thinking leader skilled at building and executing marketing and eCommerce strategies aligned to business objectives, market opportunities, and long-term value creation. ◉ Team Leadership Known for building and inspiring high-performing cross-functional teams through a collaborative, accountable, and creative culture. ◉ Marketing Mastery Expert in strategic planning, brand marketing, product launches, sports marketing & eSports, creative direction, experiential, influencer & athlete marketing, retail & partner marketing, and CRM. ◉ eCommerce Expertise Experienced in optimizing DTC performance, elevating customer experience, improving conversion, and building online revenue engines that drive enterprise value. ◉ Data-Driven Decision Making Analytics-led operator leveraging insights to refine strategy, enhance engagement, and maximize ROI. ◉ Value Creation & M&A Positioning Proven ability to scale brands, uncover new revenue opportunities, improve economics, and build the foundations that support elevated valuations and successful exits.