Asia Orangio
Decatur, Georgia
Overview
PLG-focused SaaS and software are the dream — you build something so amazing that it practically sells itself over and over again. You add incredible marketing, customer success, product, engineering, and maybe even sales to the mix and then boom! Magical growth. Magical retention. Except it's not always that simple. PLG is awesome, but it's complex and multi-faceted. Maybe you're in an extremely competitive market and your product is one of thousands. (What makes your product stand out?) Maybe your business is as horizontal as it is vertical and has many applications and use cases for
About
PLG-focused SaaS and software are the dream — you build something so amazing that it practically sells itself over and over again. You add incredible marketing, customer success, product, engineering, and maybe even sales to the mix and then boom! Magical growth. Magical retention. Except it's not always that simple. PLG is awesome, but it's complex and multi-faceted. Maybe you're in an extremely competitive market and your product is one of thousands. (What makes your product stand out?) Maybe your business is as horizontal as it is vertical and has many applications and use cases for many different types of customers. (Which customers do you focus on for growth?) Maybe you're tasked with entering a new market and the GTM strategy is fuzzy because your team isn't as familiar with the audience. (Who should we acquire, how do we reach them, and how much should we charge?) Maybe you're struggling with leaky funnel but you're so far removed from the customer that you can't tell your marketing or product teams who and what they should actually be focused on. (Who are our customers and what are the right projects to prioritize?) Or perhaps you struggle with innovation and your product team is staring at a backlog of feature requests that someone put on the list 2+ years ago. (Which features should we prioritize?) Nine times out of ten, you need insights to help you make the best possible decisions, debunk costly myths, and equip your team with the information they need to confidently move forward with their plans and strategies. This is where we at DemandMaven come in. We've been working with PLG SaaS and software companies of all shapes and sizes for the last 6 years — everyone from pre-product to enterprise SaaS unicorns — on providing them the insights they need to confidently reach their goals: JTBD Research Customer Research Customer Discovery Customer Journey Mapping Survey Design Growth Audits Growth & GTM Strategy Pricing & Monetization Research Onboarding & Activation Strategy UX Research Value Discovery And so much more! Struggling with getting the insights you need to grow your PLG SaaS? Book a call here: https://demandmaven.io/contact/