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Annie Katrina Lee

Fractional CMO

California

Overview

I’ve spent 20 years leading marketing across startups and global platforms like Pinterest, Amazon, Twitch, and Microsoft. Now, I work as a consultant, advisor, and fractional CMO—helping founders scale with clarity and pragmatism. I also co-founded Penknife Collective, a fractional GTM team of specialists in growth, brand, content, product, and marketing. Beyond work, I write Liminal Space, a Substack on life transitions. Community and impact remain central to my personal mission—serving as VP on the board of the Imagine Institute, supporting early-childhood educators, and championing DEI for

About

I’ve spent 20 years leading marketing across startups and global platforms like Pinterest, Amazon, Twitch, and Microsoft. Now, I work as a consultant, advisor, and fractional CMO—helping founders scale with clarity and pragmatism. I also co-founded Penknife Collective, a fractional GTM team of specialists in growth, brand, content, product, and marketing. Beyond work, I write Liminal Space, a Substack on life transitions. Community and impact remain central to my personal mission—serving as VP on the board of the Imagine Institute, supporting early-childhood educators, and championing DEI for AAPI communities, women, and parents balancing work and caregiving.

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Location

California

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