Anne Mitchell
Denver, Colorado
Overview
I've spent 25 years in tech and telecom, with most of that time in leadership roles at a Fortune 100 distributor. That experience shaped how I think about marketing for IT channel companies: it has to be clear, consistent, and built around how buyers actually behave. Here's what I know from the channel: at any given time, only about 5% of your prospects are ready to buy. The other 95% are in market, paying attention, and forming opinions about who they'll call when the timing is right. Most small and midsize MSPs and VARs don't have a marketing strategy built for that reality. That's the pro
About
I've spent 25 years in tech and telecom, with most of that time in leadership roles at a Fortune 100 distributor. That experience shaped how I think about marketing for IT channel companies: it has to be clear, consistent, and built around how buyers actually behave. Here's what I know from the channel: at any given time, only about 5% of your prospects are ready to buy. The other 95% are in market, paying attention, and forming opinions about who they'll call when the timing is right. Most small and midsize MSPs and VARs don't have a marketing strategy built for that reality. That's the problem I started ChannelSpring to solve. I work as a fractional CMO, partnering with MSPs, VARs, IT consultants, and B2B technology service providers who want a more intentional approach to growth. My clients have already built strong businesses. They're looking for more visibility, better-qualified opportunities, and marketing that compounds over time rather than starting from scratch every quarter. The work is practical and hands-on: positioning that's specific to the channel, content that reflects your voice and expertise, lead generation built for longer B2B sales cycles, and systems that don't require me in the room to keep running. If that's where you are, I would love to connect.