Anna Pownell
California
Overview
I’m an innovative Marketing Director who specializes in diagnosing underperforming marketing ecosystems and building scalable, integrated marketing programs that drive measurable growth. Over the past 8+ years, I’ve led national and multi-market B2B marketing efforts that sit at the intersection of brand, demand, digital, and sales enablement. I’m often brought in to environments where marketing efforts are underperforming. My strength is quickly diagnosing what’s working, what isn’t, and creating clarity through strategy, structure, and execution. My experience spans national marketing prog
About
I’m an innovative Marketing Director who specializes in diagnosing underperforming marketing ecosystems and building scalable, integrated marketing programs that drive measurable growth. Over the past 8+ years, I’ve led national and multi-market B2B marketing efforts that sit at the intersection of brand, demand, digital, and sales enablement. I’m often brought in to environments where marketing efforts are underperforming. My strength is quickly diagnosing what’s working, what isn’t, and creating clarity through strategy, structure, and execution. My experience spans national marketing programs, people management, and cross-functional leadership. I’ve led integrated campaigns across digital advertising (Google Search & Display), content strategy, SEO/SEM, web optimization (including LLM and AI-informed SEO), PR, reputation management, events, trade shows, and sales enablement. I’m equally comfortable shaping brand narratives as I am analyzing performance data and optimizing systems for scale. Most recently, I worked as Senior Regional Marketing Manager at ATI, where I led multi-channel marketing strategy across 24+ offices in 7 states. I partner with the C-suite, VPs, and local leadership to drive commercial and residential growth through demand gen, content strategy and webinars, digital advertising, and sales enablement. My work focuses on building repeatable frameworks that support local execution and enterprise-level alignment. I bring a calm, analytical leadership style and a deep respect for process, optimization, and collaboration. I use AI tool stacks and thoughtfully engineer prompts to increase clarity, productivity, and speed across content, strategy, and execution. I’m now targeting Marketing Director and Head of Marketing roles at large enterprises or Fortune 500 companies, where thoughtful strategy, innovation, and cross-functional leadership are valued, and where marketing is expected to drive measurable, long-term impact. Core Strengths: Brand Strategy | Google Ads | Fashion & Beauty Marketing | Social Media & Influencer Strategy | Web Design, SEO, GEO | Email Marketing Sales Enablement | Analytics & Revenue Attribution | People Management Tools: AI: ChatGPT, Jasper, Gemini, Lightcut, Runway ML, Midjourney Web: Squarespace, WordPress, Wix Branding: Adobe Suite, InShot, VN, Captions, Canva CRM/ Email: Salesforce, Pardot, Mailchimp, Constant Contact, Hubspot, SEO/GEO: Semrush, Google Search Console, Keyword Planner Analytics: GA4, Looker Studio Ads: Google Ads, Meta, LinkedIn Ads