Angela Matusik
New York, New York
Overview
I empower brands come to life through beautifully articulated identities, content platforms, and award-winning storytelling. Working with in-house communications and marketing teams and using a mix of top talent and cutting-edge AI tools, I help turn campaigns into platforms; dreams into proposals, and creative teams into smoothly running departments that produce killer results even when budgets and deadlines are tight. My clients range from Fortune 500 companies to global non-profits to tech startups -- such as Operation Smile, Lenovo, and AGBO Films. I produce content strategies that weave
About
I empower brands come to life through beautifully articulated identities, content platforms, and award-winning storytelling. Working with in-house communications and marketing teams and using a mix of top talent and cutting-edge AI tools, I help turn campaigns into platforms; dreams into proposals, and creative teams into smoothly running departments that produce killer results even when budgets and deadlines are tight. My clients range from Fortune 500 companies to global non-profits to tech startups -- such as Operation Smile, Lenovo, and AGBO Films. I produce content strategies that weave through digital hubs, newsletters, social posts and thought leadership publications. Specialities include technology, health, entertainment and film. My portfolio includes brand books, documentary films, magazines and more. Before launching my consulting agency, A.M. Stories, I was HP's head of corporate brand, content and creative, overseeing brand storytelling, identity, and guidelines. In my 5+ years there, I built a team of brand journalists and designers, working with media and agency partners bringing stories of purpose, innovation, and impact to life in digital (on the Garage), social media, print (Innovation), and in films, such as History of Memory, Dear Future Me, and Generation Impact. Prior to HP, I developed brand content strategies for entertainment, media, and fashion companies big and small, including Focus Features, Global Brand Group, Olivela, and more. I bring over two decades of leadership experience to the table, after working as an executive editor, digital leader, and journalist at brands like People, NBCUniversal, and InStyle during times of immense growth and digital transformation. I am also the co-founder of the Maplewood Film Society, a non-profit that serves a community of movie lovers in Maplewood and South Orange, New Jersey.